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Digital Marketing Expert Offers Insight Into Buying DAM Systems
Josh Van Dyk • March 25, 2020
Clients who prepare beforehand tend to come out ahead, says Van Dyk
When it comes to buying a digital asset management (DAM) system, digital marketing expert Joshua Van Dyk says it’s best to be prepared.
For instance, almost every DAM vendor will provide you with a demo of their system, and most people think that is a good place to start. This lets users identify if the system will ultimately have a look and feel they are comfortable with using. However, before you spend hours seeing a basic overview of several systems, Van Dyk recommends creating a list of specific user journeys that you are looking to see in the demo. Work with the different departments who will be using the DAM to document how they will be using the system and specific features and workflows that would create efficiencies for that user. One of the largest areas of ROI is eliminating low value manual activities and using your DAM system to automate these for your staff.
Have a one, three, & five-year plans for how you intend to roll out the different functionalities within the system you choose.
“If you are solely focused on only solving todays problems, you will likely choose a system that you will have to replace in 2 years” Joshua Van Dyk says.
The last thing you want to do is choose a system that doesn’t give you room to grow into it and you find yourself starting the procurement process over again in a couple of years. This is very time consuming, horrible inefficient, hurts ROI and can really crush your user adoption.
So, have a “North Star” that you are looking to achieve over the next 5 years.
Clients should also be aware of the tools they are already using in their tech stack, whether those tools can be integrated in a DAM system, and what tools they’re missing. When existing tools can work seamlessly with a DAM system, clients simply see better user adoption and results. Joshua Van Dyk says, this also helps create a single source of truth and enables maximum collaboration within your company.
Lastly, Van Dyk recommends that clients be ready for the turnaround time. A good DAM system will take a while to implement and integrate with your other tools, but it will be tailored to suit. Be sure to a lot enough time in your business case for this.
For more information please reach out: https://www.joshvandyk.com/contact
Choosing a DAM that matches the complexity of your needs can be difficult. Many DAM software solutions are great for helping you find assets quickly and making your internal workflows run more smoothly. But with so many vendors and options to choose from, what exactly do you need to consider to find the solution that will best match your needs? Click here to watch this On-Demand video to learn: When to consider procuring a DAM or moving to a more robust system Mistakes to avoid that will save you time and money in the long run How the right solution can aide a holistic, omnichannel experience
I'm excited to share that I'll be one of the speakers at Henry Stewart’s next online event — the #FestivalofDAM. I'll be sharing how to understand if your DAM is working optimally when to upgrade and tips on where to start alongside Emmsphere’s Chris Leaman. Please join me on September 1-2. For more info and to register for the event, visit the link here: https://lnkd.in/ghzdyV-M
While content automation is nothing new, AI is taking automation to an entirely new level. This is especially true in digital asset management (DAM), says digital marketing expert Joshua Van Dyk. AI is creating an evolution in DAM by way of enticing new abilities such as facial and speech recognition, automation, and smart metadata tagging. For the first time ever, marketers and clients can take advantage of smart automated publishing in CMS, targeted syndication, and AI-fueled customer communications management. According to Joshua Van Dyk, “We now have the capability to search through millions of images online with specifications including color, location, gender, and much more.” Not only is this beneficial, but the ability to automate the tagging of nearly two thirds of digital assets makes marketing smarter and more efficient. By using AI in metatagging, the search process is streamlined at a brilliant new level. Joshua Van Dyk is a marketing expert specializing in Digital Asset Management (DAM). “With AI, we can reach amazing new heights,” said Van Dyk. More information about his dynamic solutions can be found at www.joshvandyk.com. About Josh Van Dyk Speaking & Training Josh Van Dyk is a digital transformation expert and speaker who shares his 10+ years of experience in digital marketing with mid-level to enterprise companies looking to take their marketing strategies to the most effective level.
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